About us…

We are

The Hook Project

Three experts in our individual sectors of Branding, Photography and Marketing.

In 2022 we came together to create something new to support businesses in and around Colchester, Essex.

As a collective, we seamlessly provide a one-stop shop of branding, marketing and photography to get your business where you want it to be.

We love working together, our team ethos runs through everything we do to make the experience of working with us, whether that be in a workshop, a networking event or at our Hook Project as enjoyable as possible.

Creative | Collaborative | Connections

Lucie, Charlie & Barbara x

The CV bit…

The who we are and why we’re ace…

Lucie Selby

Brand Identity Specialist

First up is The Hook OG Lucie Selby of @lucieselby_design. Lucie Selby is a Graphic Designer and Web Designer. She has worked for 15 years in the design industry, with a First Class Honours Degree and combines creativity and business acumen to deliver branding and knowledge for businesses to fly.

Lucie is a fountain of creative energy that she pours in to logo designs, brand identities, websites and any and all other marketing materials from digital to print to large scale installations. She prides herself on quickly dialling into a brand to understand their messaging and values to communicate their story consistently and with purpose.

The knowledge she shares in workshops has been a hugely valuable offering to small businesses.

Lucie is solely responsible for our new banging branding and website and starting this whole Hook journey was her original brain baby.

Charlie Alexander

Portrait Photographer

Charlie is the highly experienced & super talented Professional Portrait Photographer, Charlie Alexander from @farlie_photography. BUT she’s also a brilliant human, bubbling with enough energy and positivity to fill a room. She’s amazing at what she does and she’ll always get the best out of everyone and everything she shoots.

She’s a portrait photographer who specialises in family, wedding and personal branding photography. She prides herself in her creativity and the ability to give her branding clients imagery that will truly communicate their uniqueness, personality and talent.

Charlie is also brilliant at bringing people together, a natural cheerleader to small business and the driving force behind our networking offer.

Having her as a core member of The Hook team is an enormous benefit to everyone.


Lucie, Charlie and Barbara made the workshop fun and interesting. Definitely a game changer for any small business and a very worthwhile investment. Highly recommend.


The blog

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