by Barbara | Apr 4, 2024 | Marketing, Mindset, Planning
I love the whole, New Year, New Start vibe, but it’s also cold. And dark. And rather busy catching up after the Christmas break. So yes, I may feeeeel invigorated and excited for what the next twelve months has to bring, but do I really want to take action in...
by Barbara | Dec 11, 2023 | Marketing, Mindset
According to HMRC your company is classed as ‘small’ if it has two of the following characteristics; a turnover of £10.2m or less, £5.1 m or less on the balance sheet and 50 employees or less. Technically, most businesses I work with are micro-businesses, with an...
by Barbara | Apr 24, 2023 | Marketing
Email Marketing is a brilliant channel for all businesses. Here are a few reasons why: It has an amazing ROI (around £36 for every £1 spent), and small businesses can get started with zero financial outlay. You build a list of warm leads that you own. No pesky...
by Barbara | Dec 20, 2022 | Marketing
By Barbara Gill from Team Hook When I first work with a new customer, whatever their stage in businesses, I like to take their marketing back to basics. Going all guns blazing, doing everything you can think of, rarely garners great results and often leads to...